In this policy we use the term “cookies” to refer to cookies and other similar technologies covered by the European Union Directive on Privacy in Electronic Communications.

What is a cookie?

A cookie is data that the website asks your browser to store on your computer or mobile device. The cookie allows the website to “remember” your actions or preferences over time.

Most Internet browsers accept cookies; however, users can configure their browsers to refuse certain types of cookies or specific cookies. Furthermore, users can delete cookies at any time.

Why do we use cookies?

We use cookies to learn how you interact with our content and to improve your experience when visiting our website. For example, some cookies remember your language or preferences so that you don't have to make these choices repeatedly whenever you visit one of our websites. In addition, cookies allow us to offer specific content such as videos on our website(s). We may use what we learn about your behavior on our website(s) to serve targeted advertisements on third-party website(s) in an effort to “re-present” our products and services to you.

What types of Cookies do we use?

Primary Cookies and Third Party Cookies

We use both first-party cookies and third-party cookies on our website.

First-party cookies are cookies issued by the domain and are generally used to identify language and location preferences or facilitate basic website functionality.

Third-party cookies are owned and managed by other companies, such as Donna Shape business partners or service providers. These cookies may be necessary to produce certain forms, such as a job application, or to allow some advertising outside of Donna Shape's website.

Session Cookies

Session cookies are temporary cookies that are used to remember you during the course of your visit to the website, and they expire when you close your browser.

persistent cookies

Persistent cookies are used to remember your website preferences and remain on your desktop or mobile device even after you close your browser or perform a reset. We use these cookies to analyze user behavior and establish standards so that we can improve the functionality of our website for you and others who visit our website(s). These cookies also allow us to serve targeted advertisements and measure the effectiveness of our website and the functionality of such advertisements.

How are Cookies used for advertising purposes?

Cookies and ad technologies such as ‘web beacons’, ‘pixels’ and ad network tags’ help us to deliver relevant ads more effectively. They also help us collect consolidated data for the purposes of audits, research and performance reporting for advertisers. Pixels allow us to understand and improve the ad delivery to you, and also let us know when certain ads have already been served to you. Because your browser can request ads and ‘web beacons’ directly from ad network servers, these networks can view, edit or set their own cookies, just as if you had accessed a web page on their site.

Although we do not use cookies to profile your browsing behavior on third-party websites, we do use consolidated information from such third parties to show you relevant advertisements based on your interests. We do not provide any information we collect to advertisers. You can choose not to see advertisements outside the website and/or third parties by adjusting your cookie settings. This will not remove ads from the pages you visit, but instead this choice will result in ads that are not based on your interests. This implies that the ads you see will not be matched with your interests for those specific cookies.

How are Third Party Cookies used?

For some of the functions within our websites we use third party providers, for example when you visit a page with an embedded or YouTube video. These videos or links (and any other content from third-party providers) may contain third-party cookies, and we encourage you to consult these third-party privacy policies on their websites for information regarding their use of cookies.

How do I reject or delete Cookies?

You can choose to reject or block all or specific types of cookies set by visiting a Donna Shape website by clicking on the cookie preferences on our website(s). You can change your preferences for Donna Shape websites and/or third party websites by changing your browser settings. Please note that most browsers automatically accept cookies. Therefore, if you do not want cookies to be used, you may have to actively delete or block cookies. If you decline the use of cookies, you will be able to visit our websites, but some of the functions may not work correctly. You may also visit for more details on how to delete or reject cookies and for additional information about cookies in general. By using our website without deleting or rejecting some or all cookies, you agree that we may place those cookies that you have not deleted or rejected on your devices.

Link to Opt-out/more details on specific privacy policy

Adobe Analytics

We use Adobe Analytics to understand how users arrive at our website(s) and how they interact with us on the website. Data is used to improve the user experience. No personal data is collected and data is not shared with third parties.


Contentsquare is a UX analytics platform used to help improve users' experience on the site.

Google Adwords Conversion

Google Adwords Conversion tracking cookies allow us to understand if you complete certain actions on our website(s) after you have viewed or clicked on any of our ads provided through Google.

Google Analytics

We use Google Analytics to understand how our media campaigns work and how you interact with our website in order to improve the user experience.

Google (Remarketing)

Google uses this cookie to understand what content you have accessed on our websites, so that they can serve ads based on the content you interacted with on our website(s) and so they can serve you targeted ads on other partner websites.


Facebook helps you stay in touch with your network through your website/mobile app. We make it easy for you to share content of interest on Facebook and sometimes we may show you some targeted ads based on your interaction on our website(s).

Specific Media

Specific Media technology is used to deliver targeted video messages and advertisements to users based on their interaction on our website(s)


Twitter allows real-time updates from around the world on the latest headlines, ideas and opinions from the Twitter accounts or hashtags you've chosen to follow. We make it easy for you to share the content of our website on Twitter. We sometimes show you some advertisements on Twitter based on your interaction with our website(s).

Tube Mogul

Tube Mogul helps us deliver targeted ads across desktops/mobile devices and measure their relative performance in real-time on Tube Mogul partner websites. Tube Mogul does not collect personally identifiable information from our website(s)


Xaxis helps us define audience segments based on their interaction with our website(s) and then present displays/videos/mobile ads targeted to these anonymous segments. Xaxis does not collect personal data, so they will only know about your browser or device, but never your name/contact information.


We embed videos or link to YouTube videos on our website(s). As a result, when you visit a page with embedded content or a link to YouTube you may receive cookies from YouTube.


Hotjar is a technology service that helps us better understand our users' experience (eg how much time they spend on which pages, what links they click, what users like and dislike, etc.) and this allows us to build and keep our service with user feedback.